MEDIA
RELEASE
FOR IMMEDIATE RELEASE
Nov. 18, 2014
Richland County Transportation Penny
Program Launches Logo, Brand and Website
RICHLAND COUNTY, S.C. – The Transportation
Penny program, today officially launched its website and brand identity,
symbolized by a logo that highlights the significance of the penny to County
residents. The launch of the logo, brand and website was developed in
collaboration with County staff and the Transportation Penny program
development team.
The logo features a 2012 penny, marking the year in which
residents of Richland
County passed the Special
Sales and Use Tax. The program's brand, Richland Penny, is wrapped around the
penny within a silver lining, which is synonymous with the County’s seal. The slogan
for the Richland Penny program is Pennies Impacting People. The penny
will positively impact the community through job creation, economic
development, quality of life, and connectivity to green spaces for County
residents and visitors.
Richland Penny’s website, at www.richlandpenny.com, is designed to
educate, inform and involve residents. Features include publicizing
public meetings, updating project phases, as well as highlighting the
benefits of the program and procurement opportunities. As part of its mission
to provide transparency and accountability, the Richland Penny team will post
project costs and progress reports to the site.
The Richland Penny team will work closely with the County’s Transportation
Department staff to ensure timely delivery of projects with seamless
transitions through each phase.
“This is another step in the right direction in building this
program from the ground up. We look forward to utilizing this website
throughout the life of the transportation program to provide accurate project
information, small business opportunities, and program transparency to our
citizens,” said Rob Perry, transportation director for Richland County.
ICA Engineering, Brownstone and M.B. Kahn are the engineering and
construction management firms spearheading the Richland Penny program team.
They will be responsible for ranking projects, managing the program budget and
overseeing every phase of each project until completion. Richland County
Council approved a five-year contract with the program development team Oct.
28.
The Richland Penny program office is located at 201 Arbor Lake Drive, Columbia, SC 29223. Citizens can also find
Richland Penny on Facebook,
Twitter and YouTube.
# # #
Nicole Smith
Public Involvement Manager
Richland Penny
Program
201
Arbor Lake Drive |Columbia, SC 29223
T: 1-844-RC PENNY | M: 803-394-4704 | D: 803-726-6153